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Cycle Speak with Laura Fox: Citi Bike & Urban Mobility
November 18, 2021 @ 12:00 pm - 1:00 pm
What’s the Chatter? is a new series from C2SMART which brings transportation students into conversation with some of today’s leading mobility companies to discuss innovation, disruption, and possibility in today’s smart cities. In this installment, we will be joined by Laura Fox, General Manager at Lyft’s CitiBike program, to discuss the role of shared mobility systems, from bikes to taxis, in driving the evolution of smart cities and urban mobility. Laura will share updates and highlights from Lyft’s micromobility programming, and discuss bike safety with C2SMART student Suzana Duran Bernardes, followed by an audience Q&A.
Laura Fox is Lyft’s General Manager for Citi Bike, where she oversees strategy, growth, operations, marketing, new product launches, and the local P&L – as well as community engagement and city partnerships. In recognition of her leadership in NYC, she was named to City&State’s Transportation Power 100 and NYC’s Mayoral COVID recovery taskforce. Laura is also a professor of MBA strategy at NYU Stern School of Business. Prior to joining Lyft, Laura worked for Sidewalk Labs, an Alphabet company dedicated to building the city of the future through urban tech; worked at the Boston Consulting Group and led projects for urban mobility, technology, and cultural organizations; edited a book on bottom-up urban development and innovation (“Order Without Design” by Alain Bertaud); built a conversation game focused on deepening human connections; delivered a TED talk on the role of curiosity and ignorance in the creative process; created digital strategies and products in the Americas, Middle East, and Asia for social enterprises; and more.
Outside of work, Laura lives in Brooklyn – and is a startup mentor/advisor, on the board of Governors Island and BCG’s alumni group, and on the leadership committee of LISC and the Museum of Food and Drink (MOFAD).
Laura holds a B.A. from the University of Notre Dame and an M.B.A. from New York University (NYU), Stern School of Business. Originally from Chicago, Laura is most comfortable when she is uncomfortable, and learning something new.
Suzana Duran Bernardes is a Ph.D. student in Transportation Planning and Engineering in the Department of Civil and Urban Engineering at New York University Tandon School of Engineering. She completed her Master’s in Transportation Planning and Engineering in 2020 at New York University Tandon School of Engineering. Her Master project involved the development of a novel multi-sensor platform to collect naturalistic cycling data. Suzana focuses on leveraging non-motorized vehicles’ safety studies through new ways of collecting and analyzing data. Her research interests include traffic safety, Intelligent Transportation Systems (ITS), and urban mobility.