Incentive Design for Promoting RidesharingVirtual 6 MetroTech Center, Brooklyn, NY, United States
Traffic congestion has become a serious issue around the globe, partly owing to single-occupancy commuter trips. Ridesharing can present a suitable alternative for serving commuter trips. However, there are several important obstacles that impede ridesharing systems from becoming a viable mode of transportation, including the lack of a guarantee for a ride back home as well as the difficulty of obtaining a critical mass of participants. This event addresses these obstacles by introducing a Traveler Incentive Program (TIP) to promote community-based ridesharing with a ride-back home guarantee among commuters.